Visionary
An end-to-end app AI design app, developed in close collaboration with AI tools.
Disclaimer: “Visionary is an experimental project that was developed with the aid of AI tools. AI played a crucial role in generating concepts, copy, design decisions, and even original artwork." - Chat GPT 4.0
“Visionary is a design-sensitive AI assistant that inspires, generates, iterates, and organizes projects for designers.” Chat GPT 4.0
Overview
Designlab UX Academy 2023
"Visionary is an AI tool designed to enhance, not replace, designers' abilities. By streamlining tasks and freeing up time for creativity, it empowers designers to produce innovative, effective designs."
- Chat GPT 4.0
The design process was entirely collaborative, meaning that all information provided by the AI was carefully evaluated and considered.
By embracing innovative AI tools, I aimed to explore new ways to enhance the designer's toolkit and elevate the design process.
AI tools
Chat GPT
Google Bard
MidJourney
Dall-E
Stable Diffusion
Bing Create
Deliverables
User Interviews
User Flows
Affinity Map
Feature Roadmap
Site Map
Task/ User Flow
Information Architecture
High Fidelity Wireframing
Brand Style Guides
Opportunity
The Visionary app tackles authenticity, intellectual property, and AI's future responsibility. It enables creative professionals to collaborate with AI for faster iterations and idea generation, meeting the demand for digital creativity.
Visionary’s goal is to help designers achieve their best work without feeling like their job is at risk or that they're sacrificing their own creativity.
Competitive Landscape
The AI landscape is rapidly evolving and poised to revolutionize creative work. As companies compete to be AI leaders, ChatGPT has made significant contributions to the field (for now). MidJourney and Dall-E are image-based AI tools gaining recognition for creating stunning visuals effortlessly.
Image generated by Dall-E
User Interviews
5 participants
Ages 24- 36
30 min virtual interview
In general, participants expressed some hesitation and uncertainty regarding AI but recognized its potential as a valuable tool to enhance their creativity.
100% of participants agreed that AI has the potential to help them with their work
100% of participants expressed concerns about the use of AI
100% of participants mentioned ways that AI can improve the creative industries
Key Takeaways
01. Generate original designs
02. Iterate and improve
03. Explore new ideas
The ideal user persona for Visionary is a creative professional seeking a competitive edge. By utilizing the power of AI, they can generate original ideas quickly and efficiently.
However, users may also feel pressure to produce higher quality work to stay ahead of the curve, while grappling with the fear that AI may replace them.
User Persona
Information Architecture
At the core of Visionary is the principle of generating original designs, which are then shared with other users for iterative improvement.
By facilitating this collaborative process, the AI becomes more attuned to design choices and can ultimately create higher-quality designs.
Key Value
With Visionary, you can generate high-quality images, iterate on designs, and organize your work into projects. You can also use text-based prompts, photo references, and existing designs from other users to generate your own unique designs.
Design Details
Branding
“The Visionary color palette is a vibrant combination of green, off-white, and orange. Green represents growth and innovation, off-white emphasizes simplicity and elegance, and orange adds a playful touch. Together, these colors reflect Visionary's commitment to pushing boundaries and creating a fun, engaging user experience.”
- Chat GPT
01.
Generate Original Ideas
Combining existing design references with custom text prompts can accelerate the creative process for designers, resulting in the rapid generation of new design concepts. The ability to swiftly produce high-quality designs can not only boost productivity but also foster the exploration of novel design solutions.
Images generated by Dall-E
02.
Iterate and Improve
Through user-generated designs, others can discover, edit, and iterate on them, leading to a virtually limitless array of variations that serve as inspiration for numerous future designs.
Image generated by Dall-E
Image generated by Dall-E
03.
Explore New Ideas
Find users that share your same interests, speak at the same skill level, and want to learn the same language! Enhance your comprehension and speaking skills by immersive yourself with native users around the world.
Learning & Takeaways
A.I is Your Friend
As a designer, I have found AI to be a valuable tool. It has helped me to approach problems from a different perspective and to come up with new concepts quickly. AI was quickly able to synthesize data, create color palettes and even choose typefaces.
Collaboration is Key
AI is a powerful tool, but not completely trustworthy. It’s important to use AI in conjunction with human intuition. When working with AI, I found it essential to take its ideas into consideration, but ultimately, I needed to trust my own years of design experience.
This Project is a Snapshot
AI is rapidly evolving, and design patterns are quickly becoming obsolete as new patterns emerge. This project is a snapshot of the current state of AI design, but it is likely to be outdated within a matter of months :)