Cafe Nyleta
Client work for Cafe Nyleta. Design a responsive desktop/ mobile webpage
Cafe Nyleta was formerly known for producing high-quality garments. They now are design consultancy that specializes in apparel design and product development for other businesses.
Overview
Client Project
Client Cafe Nyleta is rebranding from a clothing retailer to a design consultancy and needs a professional, responsive website. They have no social media or website presence and request discretion on location and team information.
Deliverables
Client Interviews
Goal Setting
Information Architecture
Site Map
Branding
UI Kit
High Fidelity Wireframing
Opportunity
Cafe Nyleta needs an active website to showcase its design consultancy services and attract new clients. They are undergoing a rebranding effort to highlight this focus and move away from solely selling goods.
A new website will enable Cafe Nyleta to grow its customer base and showcase its expertise.
Cafe Nyleta 2020
Cafe Nyleta 2023
Branding
Cafe Nyleta's brand centers on quality, meticulousness, and cherishing life's little pleasures. Their brand guide prioritizes a clean design and showcases their clients' work.
Cafe Nyleta aimed for a professional appearance that remained true to its unique design sensibilities. Taking cues from typography-driven layouts, generous white space, and fashion editorial-style grids.
Client Vision
After interviewing the client, I identified three main objectives: attracting new design clients, documenting Cafe Nyleta's services on the website, and showcasing their previous work. I prioritized these objectives to create a website that highlights their strengths and informs potential clients.
"Our focus may have shifted, but our dedication to high-quality design and sourcing remains the same."
Jack Mahaley, Lead Designer
Key Takeaways
01. Attracting new clients
02. Services and capabilities
03. Showcase portfolio
User Persona
Information Architecture
The aim is to prioritize three essential pillars of Cafe Nyleta's business: clearly defining its identity as a business, identifying the services it offers, and optimizing the shop page.
CTA Placement
I strategically placed CTA buttons throughout Cafe Nyleta's website to increase the likelihood of potential clients reaching out. The buttons are attention-grabbing but not overly aggressive.
01.
Attracting New Clients
Cafe Nyleta aims to expand its client base and inform people about its latest business offerings. To achieve this, a user-friendly and straightforward approach is necessary to help potential clients learn about Cafe Nyleta and easily get in touch for further information.
02.
Services and Capabilities
Cafe Nyleta provides a unique and valuable service by offering comprehensive end-to-end support for apparel design and manufacturing. It's essential for clients to have a clear understanding of the full scope of Cafe Nyleta's offerings to fully take advantage of the benefits they provide.
03.
Showcase Portfolio
Preserving the spirit of Cafe Nyleta is of utmost importance, and showcasing how the company began is one way to achieve this goal. The Inline products serve as a direct testament to Cafe Nyleta's expertise and ability to create a diverse range of high-quality products.
Learning & Takeaways
Figma components
Scaling and recreating product pages on a responsive website requires the proper setup of components and sets. This ensures easy adaptation and expansion without sacrificing performance or user experience.
Webpage vs. app design
As an experienced app designer, designing a webpage was a new challenge for me. Adjusting my design techniques and proportions for an effective and visually appealing website proved to be a valuable exercise.
Less is more
Meeting the client's request for a minimal and aesthetically pleasing design while maintaining a balance between text, imagery, and information proved challenging. Achieving a cohesive and impactful user experience required careful consideration of every element of the website.